Goal Setting/Market Research/Identifying Your Target Audience

Module 1


During this training you will gain clarity on creating a business based on your “desired” lifestyle, your purpose and your mission. This module is designed to give you the steps for identifying your target audience, the right stages and knowing where to spend your focus, energy and time to generate optimal results.
Module 1
Goal Setting/Market Research/Identifying Your Target Audience

Crafting Your Signature Talk

Module 2


What is covered: Learn how to develop a signature talk that sells. During this module you will craft your signature talk, create a juicy talk title and topic along with descriptions and takeaways.
Module 2
Crafting Your Signature Talk

Create Offers that Sell

Module 3


What is covered: During this training, you will learn how to create a powerful call to action, identify price points and bonuses, learning the psychology of selling to serve and move your target audience forward.
Module 3
Create Offers that Sell

Designing Your Marketing Credibility Kit

Module 4


During this training you will learn and create the exact materials needed to market yourself as a speaker.
Module 4
Designing Your Marketing Credibility Kit

Taking Care of Business

Module 5


During this training, you will learn the RFP Process, Contracts & Negotiations and the Power of Outsourcing.
Module 5
Taking Care of Business

Show Me the Money

Module 6


During this module, you will learn how to build a consistent and profitable follow-up system generate referrals, new speaking opportunities, and high-paying clients.
Module 6
Show Me the Money

Instructor(s)

  • Rae Majors-Wildman

    An award-winning business strategist

    Rae Majors-Wildman

    Rae Majors-Wildman is an award-winning business strategist, sought after speaker, best-selling author and CEO/President of Rae Majors-Wildman International. Rae graduated with honors with her degree in Counseling Psychology and has received certification and mentorship from some of the best business leaders in the U.S. – from Brian Buffini, Tony Robbins and John Assaraf to Chet Holmes (who was responsible for doubling seven divisions of Warren Buffet’s partner Charlie Munger). It is no wonder why her clients get RESULTS. With over 20,000 coaching hours under her belt, Rae has successfully coached and trained every business from startup at the ground-level to Fortune 100 companies. Some of the companies impacted by RMW International includes Microsoft, T-Mobile, 5/3 Bank, City of Santa Ana, Wells Fargo, Re/Max, Oklahoma Gas and Electric and BEI Networks, just to name a few.

Program Structure

  • 6 Modules

    The Programs consists of six different Modules. Each module will consist of different Video lessons, Supporting Contents, Samples, and Exercises.

  • Bonus Module

    There will be a Bonus Module which will be Published at the end of the course.

  • Releasing Contents

    The Modules will be published every 15 days starting from August 1st.

Course curriculum

  • 1
    Welcome to Monetize Your Message
    • How to Get the Most from Your Training?
  • 2
    Goal Setting/Market Research/Identifying Your Target Audience
    • What is your vision for your business?
    • Goal Setting 101
    • Your Ideal Client Avatar and Where to Find Them
    • Market Research (Finding Your Tribe and Right Stages)
  • 3
    Crafting Your Signature Talk
    • Anatomy of your signature talk and framework
    • The Power of Storytelling
    • Creating amazing talk titles, topics and takeaways that gets appeals to meeting planners and attendees
    • The Mechanics - Presentation Skills and PowerPoint
  • 4
    Create Offers that Sell
    • Reverse engineering your offers
    • The Psychology of Selling: Why People Buy
    • Bonuses and determining the "right" price point
    • Moving your audience to the next steps
  • 5
    Designing Your Marketing Credibility Kit
    • How to create a media kit and speaker’s one sheet
    • Designing your speaker’s promo reel
    • Marketing your website for speaking opportunities
  • 6
    Taking Care of Business
    • Learning the Request for Proposal (RFP) Process
    • Contracts and Negotiations
    • Your Speaker’s Back Office and the Power of Outsourcing
    • Conducting surveys - Pre, During and Post Event
  • 7
    Show Me the Money
    • How to Create a Profitable Follow Up System
    • How to Generate Spin-Offs and Referrals
    • Your Client Fulfillment and Onboarding System
  • 8
    Bonus Training: How to Get Corporate Engagements
    • How to get in front of the "right" decision makers
    • How to Conduct Needs Discovery Conversations
    • Moving from prospects to engagements
  • 9
    Weekly Office Hours
    • Weekly Office Hours
  • 10
    Additional Resources
    • Module 1 - The Foundation
    • Module 2 - Crafting Your Signature Talk
    • Module 3 - Create Offers that Sell
    • Module 4 - Designing Your Marketing Credibility Kit
    • Module 5 - Taking Care of Business
    • Module 6 - Show Me the Money

Pricing options

One Time Purchase

Accountability Office Hours

This is designed to get your most important questions answered, gain clarity and accountability to help you move forward. All calls will be conducted biweekly on Wednesdays from 12:00pm - 1:00pm (PST)

Scheduled and dates provided once registration is completed
Accountability Office Hours